Volkswagen Middle East digitalizes purchases through launch of new e-commerce platform

May 4, 2020
  • Volkswagen Middle East has launched an e-commerce platform for the UAE and KSA together with dealer partners
  • Online sales business launched, and contactless purchases made possible
  • Volkswagen Middle East enters a new era of car buying 

Dubai, United Arab Emirates - 04 May 2020 

Volkswagen Middle East is making its sales business fit for the future, by digitalizing the purchasing process together with dealer partners in the United Arab of Emirates and Kingdom of Saudi Arabia. The new e-commerce platform is set up to meet digital demand by giving customers the option to purchase a vehicle remotely, enabling Volkswagen to keep both staff and customers safe during the current situation and beyond.

The online purchase process is a simple procedure whereby customers can explore available models and select a desired vehicle online. Test drives can also be arranged by appointment with the local dealership in line with the current safety regulations. To reserve a car, a deposit or full payment in Saudi Arabia can be paid securely online, or paid remotely with the dealership; the dealership team will then be in touch to take over the rest of the process, including finance and insurance options prior to arranging delivery of a vehicle to the customer’s home.

Customers will also have direct personal access to the dealer’s sales representatives digitally through a Live Chat, to allow them to discuss any further requirements.

Currently, the online sales platform offers customers the opportunity to purchase any of the current available Volkswagen passenger vehicles from family SUVs such as the Teramont, Touareg and Tiguan, to sedan and hatchback models, including the popular Golf GTI, Golf R and Passat.

Victor Dalmau, Managing Director of Volkswagen Middle East said: Volkswagen on a global and regional level is fully focused on the digitalisation of our company, from the products we introduce to the way we do business and how we interact with our customers. We are even more focused on this strategy to enable our business and our partners to be more adaptable and agile during these times.”

Indeed, as one of the most digitally-savvy markets in the world, a recent GCC report* also showed that there is willingness to explore online vehicle purchasing in the region and stated that 6 out of 10 potential buyers were willing to purchase a vehicle online.

Speaking about the brand’s digital transformation, Dalmau added: “Launching online sales for Volkswagen Middle East was an upmost priority for us and we see this as the right step at the right time. Three of our major markets are now live, and we will continue to integrate this throughout the region to make sure we offer our customers a safe, effective and efficient sales process.”