Volkswagen and Q-Auto launch pop-up store at Doha Festival City as a step towards expansion in Qatar
- The launch is the first initiative for the brands expansion plans in the State of Qatar
- One of the plans include opening a new Volkswagen showroom in a prime location in Doha
- The pop-up store is located in the ground floor of Doha Festival City by Harvey Nichols and The Molten Chocolate Café
Qatar, Doha - March 21, 2022
Qatar; 21 March, 2022 – Volkswagen and Q-Auto launched a pop-up store in Doha Festival City Mall as a step towards expansion plans in Qatar. Visitors can engage with the brands and the experts on site to learn more about the Volkswagen product line-up, book a test drive or reserve a car.
“As a brand focused on moving people forward, we’re commited to connecting with the local community and want to be closer to our customers. The pop-up store is our first step towards building an enhanced Volkswagen experience for our customers in the State of Qatar,” commented Victor Dalmau, Managing Director of Volkswagen Middle East.
“Q-Auto is proud to be the exclusive dealership for Volkswagen in the state of Qatar, we look forward to working together with Volkswagen to offer more customer orientated experiences both now and in the future for the people of Qatar.” Commented Ahmed Sharifi, General Manager Q-Auto.
In addition to launching the pop-up store in Doha Festival City, Volkswagen and Q-Auto are in preperations for a new showroom that will open in Doha later this year. Further plans include activities that align with the country’s Vision 2030 in regards to sustatinability goals for mobility.
Victor Dalmau, Managing Director of Volkswagen Middle East, continued, “Qatar is a very important market for us in the Middle East and we are focused on expanding our presence in the state in an impactful way.”
The pop-up will be in the the ground floor of Doha Festival City Mall by Harvey Nichols and The Molten Chocolate Café. For more information, please visit/call: Q-Auto showroom http://www.q-auto.com/ and +974 4445 2383