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News.

#MilesForMeals with Volkswagen this season of giving
Beginning the first day of Ramadan this year, Volkswagen Middle East will donate meals for every customer test drive at Volkswagen dealerships region wide during this season of giving.
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“The Human Crossing” wins Best Road Safety Innovation Campaign at Middle East Road and Bridge forum
Smart Dubai and Dubai Silicon Oasis Authority in partnership with Volkswagen Middle East have been recognised for their contribution to increasing awareness of road safety by the Middle East Road & Bridge Forum. The event, held under the patronage of His Excellency Dr. Abdullah Belhaif AlNuaimi, Minister of Infrastructure Development and Chairman of the Zayed Housing Programme, saw “The Human Crossing” – a road safety campaign partnership between Smart Dubai, Dubai Silicon Oasis Authority and Volkswagen – awarded as the Best Road Safety Innovation Campaign.
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Volkswagen takes over Dubai with largest ever regional gathering of Volkswagen fans
Volkswagen owners and fans from across the region gathered at the Dubai Autodrome on Friday 21 April at the largest ever exclusive event for the GCC. 150 cars and 300 owners from the Kingdoms of Bahrain and Saudi Arabia, the Sultanate of Oman, Qatar, Kuwait, and the United Arab Emirates participated in the invitation only Volkswagen ‘Dub Drive GCC 2017’ event to showcase their unique cars and convoy across the UAE.
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Volkswagen Middle East focuses on digitalisation in drive to enhance customer experience
Volkswagen Middle East shifts its focus to digitalisation in 2017 to enhance customer experiences with the brand. The relaunch of Das WeltAuto - its website for pre-owned cars, forms a key part of the drive to upgrade the digital aspects of the business in response to the rapidly changing industry.
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Revolutionising customer service: An automotive world-first by Volkswagen via Twitter’s new Direct Message feature
Volkswagen Middle East and Twitter have launched a pilot programme featuring a bot service to allow for speedier and more personalised responses to customers. This is the first automated experience developed for the automotive industry worldwide on Twitter’s new Direct Message platform, which was introduced last year to prompt people to send businesses a Direct Message instead of a public Tweet by simply clicking a button.
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Golf GTI Clubsport awarded 2016’ “Hot Hatch of the Year”
The limited edition Volkswagen Golf GTI Clubsport has taken home the much sought-after “Hot Hatch of the Year” title from acclaimed magazine, Evo Middle East, following the announcement of their annual “Car of the Year” special edition.
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Parking made easy: a decade of “Park Assist”
Park Assist – the first automated parking aid introduced to the automobile world by Volkswagen – reaches its ten-year milestone in the Middle East. The feature which previously only supported a maximum of two moves for parallel parking and a clearance requirement of ‘the vehicle length plus 1.40 meters’, has since become the ideal companion for drivers, particularly for those living in cities. Arriving in the region in 2007 with the Tiguan, Park Assist brought with it, a safe and convenient solution to the long-suffering car-parker.
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Striking and enhanced: Oettinger aerodynamic packages for the Volkswagen Golf GTI
Volkswagen Middle East is now offering customers exclusive aerodynamic packages by Oettinger Sportsystems GmbH to enhance the already, powerful and dynamic characteristics of the Golf GTI.
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Volkswagen Passat named the region’s ‘Best Mid-Size Sedan’
The dynamic 2016 Volkswagen Passat was named the region’s ‘Best Mid-Size Sedan’ at the second annual ArabWheels Awards last week.
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